Asian Executives Involved In Sustainable Tourism, Ecotourism Workshop
Trainers and managers in the field of nature tourism in several Asian countries, has recently completed a 10-day workshop at the International School of Sustainable Tourism (ISST) in this free port of Subic Be one of the main promoters of the so-called “tourism of tomorrow”. training course for trainers and managers of eco-tourism held in Asian Productivity Organization Tokyo based (APO), in collaboration with ISST, development of the Academy of Finland (DAP), the Department of Tourism (DOT), and Subic Bay Metropolitan Authority (SBMA).
Fifteen participants working alternately as educators, promoters, managers and heads of tourist boards in their respective countries graduated from the training. They came from Bangladesh, Fiji, India, Indonesia, Iran, Lao People’s Democratic Republic, Mongolia, Nepal, Pakistan, Sri Lanka, Thailand, Vietnam and Philippines.
The training ran from June 14 – 24 at the three campuses of ISST, all inside the Subic Bay Freeport. Former Philippine tourism secretary and now ISST head Mina Gabor said that the course, which focused on marketing and promotion of sustainable tourism, consisted of lectures, case studies, workshops, visits to tourism promotion organizations and local communities, and on-site practical exercises. “Well-managed eco-tourism can create more local employment, support local economies and host nature tourists without the negative effects of mass tourism on cultural heritages and the environment,” Gabor explained.
However, she said that, “It should be undertaken through shared endeavors and shared responsibility, shared information, shared values, shared burdens and shared benefits, so that we will be able to achieve a higher quality of life.” SBMA deputy administrator for corporate communications Knette Fernando said that the SBMA is aiming to develop responsible eco-management in this free port “because (the environment) is the centerpiece of what Subic Bay is all about.”
“Our well-preserved natural environment is the result of responsible eco-management and very strict zoning guidelines,” Fernando pointed out. “We have a biodiversity monitoring and conservation program, and a coastal management plan, among others. This is to let you know how deep we are into sustainable tourism,” she added. For his part, DAP president Antonio Kalaw told the graduates that sustainable tourism could help push local economic development, as it provides an alternative approach in diversifying the economic base of local communities, given the right infrastructures and a supportive environment.
“Hopefully we can learn from each other and establish bonds and collaboration,” he added. Gabor also reminded the participants that the 10-day course could serve as the foundation for their respective tourism marketing and promotion program.
“The best destinations in the country that we are all related to ecotourism. It ‘been said that tourism is eco-tourism of tomorrow, and that Asia is the destination for the next decade. This is what we are preparing now,” he added. International School of Sustainable Tourism has been set in this free port last year to help improve tourism in Subic and the rest of Asia. The school offers courses such as design Lodge ecology and eco-design, touching the high quality of teachers and resources, advocates of tourist facilities and related industries in the region.









